Paying a website for each visitor they send you, known as Pay-Per-Click (PPC) advertising, can be very effective marketing.  Your advertisement is displayed on a host page such as Google, a visitor clicks on your ad, the ad brings them to your website, and you pay the host website a few cents in thanks.
However, there [...]

I recently attended a local small business conference regarding a myriad of online marketing topics that range from search engine optimization to social media and ecommerce websites to blogs.  I hate to say there is still a lot of confusion out there about these topics and others.
In this post I will try to dispel a [...]

Internet Marketing has caught on like wild fire and every size of business around is leveraging the power of the online marketplace to get their products and services seen.  It’s caught on so fast that many small businesses have been left in the dust wondering what the craze is about.  After all, many small business [...]