SEARCH ENGINE OPTIMIZATION (SEO)
Achieving a high rank in search engine results - that's what Search Engine Optimization (SEO) is all about. With SEO your customer finds you instead of your competition. In terms of Return on Investment (ROI), Search Engine Optimization is one of the best online marketing enhancements that can be made to your site.
There's no cookie-cutter way to do it, we research your target market, analyze search engine use and implement structural, visual and textual changes to get you ranked higher.
SOCIAL MEDIA MARKETING & STRATEGIES
The use of Social Media platforms to connect with your customer makes great business sense. Millions of friends, families and co-workers connect and interact on Social Media Sites to communicate with one another every single day.
We take advantage of the communication already taking place by staking your claim. While it?s free to join and interact on most of these networks, it is imperative to have a solid plan to enable an effective campaign.
This is a great way to remain in contact with past and present customers while simultaneously garnering new ones.
Business Blogging is a great way to provide value to your customer and lend credibility to your organization. It's also a handy tool to disseminate information on news and events without having to edit the data within your website. Your blog readers can subscribe to your blog so that they get up-to-the-minute news whenever you post an article. From an SEO standpoint, a blog allows you to regularly create fresh content chock full of rich keywords and phrases. Search Engines and customers LOVE blogs!
SITE ASSESSMENTS / SITE AUDITS
Not sure where your website stands in Search Engine Result Pages (SERP)? Are you curious what else can be done to enhance your web presence?
We comb your website thoroughly to find ways to make your website better from a search engine and usability standpoint. From there, we can make specific enhancements for you or offer reports and advice so you can make do-it-yourself upgrades.
Tracking your website statistics is a must when you're running a successful website. Who is coming to your website and from where? At what pages are they looking and how long are they staying there?
These are questions you need answers to in real-time.
PPC CAMPAIGN STRATEGIES / PAID LISTINGS
Pay Per Click advertising is the use of tools offered by popular search engines to have your website listed above organic results for targeted keywords. An effective Pay-Per-Click campaign has a high Return of Investment and a significant increase in qualified traffic. A poorly managed one can cost a lot while returning virtually nothing.
Paid Listings involve purchasing ad space from premium business directories to showcase your brand and website.
CONSULTING AND TRAINING
Some organizations decide all they need is an introduction to SEO, Social Media, Business Blogging and/or spot consulting to maintain an effective Internet Marketing Campaign. CNY Media Group takes the time to train you on what it takes so you can maintain an in-house marketing effort for your business. On-site or Webinar trainings and consults available.
Email Marketing is direct mail marketing online. We develop email marketing solutions for your business to enhance existing relationships and acquire new customers.
Developing a mailing list is where we'll begin, then we'll offer you the ability to remain in contact with those customers through opt-in emails.
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Marketing your site on the Internet can be a fun and profitable way to advertise your products and services. Contact us today to get the most out of your website.